Non-Fiction

Power Publishers new release : India My Country

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India My Country by H. P. Roychoudhury

Price : Rs. 400, Pages : 280, Genre : Non-Fiction, Language : English, Binding : Paperback, ISBN No. : 9789387852648.

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It describes how Gandhi having being a destroyer of India by the partition of India based on religion including Bengal and Punjab became an icon and again having being a murderer by killing millions of Indians by violent rioting became a man of peace. Lastly Britain and French if could transform 100 years rivalry into inseparable bond of friendship why not India Pakistan could build up an inseparable bond of brotherhood.

World Natural Democracy

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World Natural DemocracyWorld Natural Democracy by Jawaid Abdullah

Price : Rs. 500, Pages: 300, Genre : Non-Fiction, Language : Hindi, Binding : Paperback, ISBN No. : 9789386526892.

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Jawaid Abdullah tries to explain the establishment of democracy in the world. The book also emphasis on the narrow facts of democracy and how nature gains the top position. This book is for everyone irrespective of their age group.

Power Publishers new release : 1971, The Rebel

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1971, The Rebel1971, The Rebel by Debadyuti Dasgupta

Price : Rs. 500, Pages: 349, Genre : Non-Fiction, Language : English, Binding : Paperback, ISBN No. : 9789387852259.

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1971, The Rebel, is a work of fiction. A student of Dhaka University, in the year 1971, enrolls himself in the struggle for liberation against the Fascist Pakistani Army rule in Bangladesh. He encounters action and later, he gets captured by the Pakistani army and is brutally tortured. Separated from his comrades, all he was left was to escape to India. Along with the brutality of war, the novel is packed with honor, glory and brotherhood that turn an academician into a freedom fighter for his motherland! If anyone is looking for a compact package with action, patriotism in par with the history of 1971, this is the book that is needed to be read.

Power Publishers new release : THE DOWRY DEATH – A deep analysis of burning issue ailing our society

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THE DOWRY DEATH - A deep analysis of burning issue ailing our societyTHE DOWRY DEATH – A deep analysis of burning issue ailing our society by Dr Jyoti

Price : Rs. 199, Pages: 89, Genre : Non-Fiction, Language : English, Binding : Paperback, ISBN No. : 9789387852495.

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This book gives an insight into the plight of modern day woman who is getting crushed under the clutches of culture and tradition and the pace of her education skill and modern day life. She is living two lives in one, trying to maintain a balance, neglecting self at her own peril but finds the society very insensitive to her problems. This book is a must read for all men and women who are either in a matrimony or about to tie the knot. All aspects of the life and all sections of the society are addressed which is an eye opener and provides solutions for better and happy life for all.

Power Publishers new release : Impact of Social Media Marketing on Brand Loyalty in India

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Impact of Social Media Marketing on Brand Loyalty in IndiaImpact of Social Media Marketing on Brand Loyalty in India by Murali S

Price : Rs. 235, Pages: 112, Genre : Non-Fiction, Educational, Language : English, Binding : Paperback, ISBN No. : 9789387852372.

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This Thesis was ventured to study the “THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY IN INDIA” the confluence of the internet, the social media and marketing activities have transcended into better results and prospects for both consumers as well as marketers manifest in the great number of marketers engaging in the active use of social media tool to communicate better, establish healthy rapport and forge long-term relationships with the target customers (Aaker, 2001). Consumers also, on the other hand, have found the new marketplace in the form of social media a convenient and hassle-free place for marketing, scrolling through a number of options, viewing the reviews and blogs and also sharing their views with other consumers as well as managers, and purchasing products with just a click and the product delivered right at the doorstep (Czerniawski and Maloney, 2009).

India has emerged to have become not only an attractive destination for marketers and the increasing number of tech-savvy people and internet users have made social media marketing a common practice in the Indian context.

As such, this research would delve the dynamics of the impact of social media marketing on brand loyalty through analysis and interpretation of theories, concepts and practical implications to arrive at justified and logical conclusions.

Power Publishers new release : A Rendezvous With Education

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Rendezvous With EducationA Rendezvous With Education by Dr Rajashree Dhar

Price : Rs. 260, Pages: 138, Genre : Non-Fiction, Language : English, Binding : Paperback, ISBN No. : 9789387852440.

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The modern world with its remarkable achievements in Science, Technology and Communications has made our life easy and comfortable. Academic training involves the appropriation and embodiment of ways of thinking, reading and understanding. Education is not only an individual making activity; it is a nation building activity also. There is a need to train teachers in the use of technology and other teaching aids so that they are competent in taking classes . It is my requisite journey of almost 30 years in higher education to produce the thoughts and depths for education on this planet and thereof.

Power Publishers new release : Rupa Bhawani

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Rupa BhawaniRupa Bhawani by Triloki Nath Dhar

Price : Rs. 290, Pages : 194, Genre : Non-Fiction, Language : English, Binding : Paperback, ISBN No. : 9789384333553.

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This book has made an in-depth study of the scriptures, philosophical literature and other connected works. The author himself has made the requisite spiritual journey to enable him to give detailed analytical meaning of the vakyas by the Divine Mother. Translating the vakyas of Rupa Bhawani has been a herculean task not only because it required intellectual acumen, spiritual depths, highest knowledge of philosophy propounded here, but also required literary proficiency and a researcher’s insight to decipher and understand them. The nuances of the Kundalini yoga have been brought out here, besides lucid accounts of the four states of Wakefulness, Dreaming, Sleeping, and Turia (fourth). The four stages of utterance, i.e.-Para, Pashyanti, Madhyama, and Vaikhari have also been analysed. Shri Triloki Nath Dhar has also drawn a parallel to what Lord Krishna has said in the Bhagwat Geeta and has quoted from the English Literature, Shakespeare, Ezra Pound, Harold Monro, Herbert Read, Wallace Stevens and the like to bring home the points made in various vakyas, substantiating the interpretation provided by him. –‘KUNDAN’, KOSHUR SAMACHAR, AUGUST 1997

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